App Install Push
The App Install Push is an ongoing initiative to increase downloads and engagement with the Joe & The Juice app. Over time, it has taken shape across multiple touchpoints—from loyalty cards and digital assets to in-store signage, ads, and moopies. Each execution reinforced the app’s value within the customer journey, building awareness consistently across both physical and digital spaces.
Year
2023 – 2025
2023 – 2025
Project Description
We created a wide range of promotional assets to drive awareness and downloads of the Joe & The Juice app, applied across both digital and in-store channels. The rollout included:
We created a wide range of promotional assets to drive awareness and downloads of the Joe & The Juice app, applied across both digital and in-store channels. The rollout included:
• Loyalty cards (print & digital)
• In-store signage and posters
• Ads and moopies
• In-app full-screen messages and banners
• Social content: Instagram Stories and Reels
• Digital screens
• In-store signage and posters
• Ads and moopies
• In-app full-screen messages and banners
• Social content: Instagram Stories and Reels
• Digital screens
Team
Mafalda Bernardo (Head of Design) ; David Cardoso (Head of Creative Production) ; Amy Moore (Graphic Designer) ;
Margarida Branco (Graphic Designer) ; Evann Nyack (Motion & Graphics Designer)
Mafalda Bernardo (Head of Design) ; David Cardoso (Head of Creative Production) ; Amy Moore (Graphic Designer) ;
Margarida Branco (Graphic Designer) ; Evann Nyack (Motion & Graphics Designer)
