Burning Soles Run Club Program
Burning Soles is a monthly community run that blends Joe & The Juice lifestyle vibes with fitness culture. Launched as a pilot in London, in 2023, the concept has grown into an international series active in 2 cities, with Copenhagen and Stockholm slated next.
Year
2023 – 2025
Project Description
We designed a monthly set of versatile promotional assets that included:
  • Email newsletters
  • In-App Full Screen Message
  • In-App Thumbnail Greeting
  • Eventbrite Covers
  • Instagram Story: Pre-Launch Teaser
  • Instagram Story: Post-Launch Ticket Link
  • Instagram Story: Empty Templates
  • Instagram Reels: Organic Reach
  • Generic Promotional Images: 4 formats
  • Print Collateral: Flyers
  • Merchandise: Apparel and Stickers
Team
Mafalda Bernardo (Head of Design) ; David Cardoso (Head of Creative Production) ; Amy Moore (Graphic Designer) ;
Margarida Branco (Graphic Designer) ; Evann Nyack (Motion & Graphics Designer)
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