Joe's Protein Chips
Joe’s Protein Chips is a packaging redesign project that refreshed one of Joe & The Juice’s signature retail products. The new look brings stronger brand alignment through bold typography, vibrant colour coding, and an energised shelf presence. Designed to stand out while staying true to the brand’s identity, the redesign elevates both recognition and appeal across in-store and take-away channels.
Year
2024
2024
Project Description
We redesigned and refined the packaging for Joe’s Protein Chips, ensuring stronger brand alignment and shelf impact. The scope included:
• Full packing redesign
• Print-ready artwork setup for production
We redesigned and refined the packaging for Joe’s Protein Chips, ensuring stronger brand alignment and shelf impact. The scope included:
• Full packing redesign
• Print-ready artwork setup for production
Team
Mafalda Bernardo (Head of Design) ; David Cardoso (Head of Creative Production) ; Margarida Branco (Graphic Designer)
Mafalda Bernardo (Head of Design) ; David Cardoso (Head of Creative Production) ; Margarida Branco (Graphic Designer)