Joe's Protein Chips
Joe’s Protein Chips is a packaging redesign project created in collaboration with The Organic Crave. While the product itself is produced by The Organic Crave, Joe & The Juice introduced its own branded packaging to align with the rest of the retail range. The design uses bold typography, vibrant colour coding, and an energised shelf presence—elevating recognition and appeal across in-store and take-away channels while showcasing the partnership.
Year
2024
2024
Project Description
We designed the packaging for Joe’s Protein Chips, ensuring brand alignment, collaboration recognition and shelf impact. The scope included:
• Full packing redesign
• Print-ready artwork setup for production
We designed the packaging for Joe’s Protein Chips, ensuring brand alignment, collaboration recognition and shelf impact. The scope included:
• Full packing redesign
• Print-ready artwork setup for production
Team
Mafalda Bernardo (Head of Design) ; David Cardoso (Head of Creative Production) ; Margarida Branco (Graphic Designer)
Mafalda Bernardo (Head of Design) ; David Cardoso (Head of Creative Production) ; Margarida Branco (Graphic Designer)