Joe & The Juice
Take-Away Range
The Joe & The Juice Take-Away Range is a packaging-led project that enhances the brand’s fast-paced, on-the-go experience. Developed to streamline the journey from counter to customer, the range covers drinks, snacks, and sandwiches—each designed with bold, functional packaging that reflects the brand’s unique identity.
Year
2023 – 2025
Project Description
We designed, maintained and adapted a packaging suite that included:
  • Breakfast sandwich box
  • Classic sandwich box
  • Treat box
  • Coffee cups: 4 sizes
  • Juice cups: 2 sizes
  • Drinks bottle labels: 3 sizes
  • Water bottle labels: 2 variations
  • Salad bowl
  • Toaster bags
  • Carrier bags
Team
Mafalda Bernardo (Head of Design) ; David Cardoso (Head of Creative Production) ; Amy Moore (Graphic Designer) ;
Margarida Branco (Graphic Designer)
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