SMEG Product Design
The SMEG Product Design project is a full digital redesign of the brand’s website across desktop and mobile. The new platform elevates SMEG’s iconic aesthetic online, pairing bold Italian design with seamless functionality. Built to enhance product discovery and storytelling, the redesign creates a more engaging and consistent experience for users worldwide.
Year
2024
2024
Project Description
I designed, structured, and delivered a complete redesign of SMEG’s website for both desktop and mobile platforms:
• Brand Analysis: visual identity, product positioning, and digital presence
• UX Alignment: site architecture; user flows; customer journey mapping
• Design System Creation: typography hierarchy; colour palette; component library
• UI Components: navigation, product cards, filters, and checkout flow
• Interaction Patterns: responsive layouts, hover states, and transitions
• Documentation: design guidelines and Figma component setup for scalability
• Final Delivery: fully documented Figma library and dev-ready UI designs
I designed, structured, and delivered a complete redesign of SMEG’s website for both desktop and mobile platforms:
• Brand Analysis: visual identity, product positioning, and digital presence
• UX Alignment: site architecture; user flows; customer journey mapping
• Design System Creation: typography hierarchy; colour palette; component library
• UI Components: navigation, product cards, filters, and checkout flow
• Interaction Patterns: responsive layouts, hover states, and transitions
• Documentation: design guidelines and Figma component setup for scalability
• Final Delivery: fully documented Figma library and dev-ready UI designs
