Specimen Studio Product Design
Specimen Studio is a digital-first platform that restores and curates historical scientific illustrations as high-quality art prints. Rooted in deep research and UX strategy, the project combines archival integrity with modern storytelling—transforming vintage scientific visuals into a meaningful, curated experience for science enthusiasts, educators, and collectors.
Year
2025
2025
Project Description
I designed, structured, and developed a digital archive and e-commerce experience that included:
• UX Research: market research; target audience; competitor analysis; benchmark
• Brand Map
• Brand Definition: visual identity
• User Definition: user personas; user journey maps
• Product Conceptualisation: goals; concept
• Product Development: user flows; wireframes
• Final Designs: homepage; PLP; Sub-PLP; Filters; PDP; Check-out
• UI Kit: main text styles; support text styles; icon system; CTA button system; support buttons; scientific buttons system; product cards; navigation system
• Responsive prototype: click here
I designed, structured, and developed a digital archive and e-commerce experience that included:
• UX Research: market research; target audience; competitor analysis; benchmark
• Brand Map
• Brand Definition: visual identity
• User Definition: user personas; user journey maps
• Product Conceptualisation: goals; concept
• Product Development: user flows; wireframes
• Final Designs: homepage; PLP; Sub-PLP; Filters; PDP; Check-out
• UI Kit: main text styles; support text styles; icon system; CTA button system; support buttons; scientific buttons system; product cards; navigation system
• Responsive prototype: click here
