Store Openings Initiative
The Store Openings Initiative is a creative campaign series supporting new Joe & The Juice locations worldwide. Each launch blends local culture with brand energy—through content, merchandise, and activation. Designed to drive buzz and footfall, the initiative has rolled out across Europe and the US, with each new opening planned.
Year
2023 – 2025
2023 – 2025
Project Description
We designed a set of versatile promotional assets to support store openings that included:
We designed a set of versatile promotional assets to support store openings that included:
• Email Newsletters
• Email Invitation
• In-App Full Screen Message
• In-App Thumbnail Greeting
• Instagram Stories
• Instagram Reels
• Digital Screens
• Merchandise: T-Shirts ; Stickers
• Flyers
• Email Invitation
• In-App Full Screen Message
• In-App Thumbnail Greeting
• Instagram Stories
• Instagram Reels
• Digital Screens
• Merchandise: T-Shirts ; Stickers
• Flyers
Team
Mafalda Bernardo (Head of Design) ; David Cardoso (Head of Creative Production) ; Amy Moore (Graphic Designer) ;
Margarida Branco (Graphic Designer) ; Evann Nyack (Motion & Graphics Designer)
Mafalda Bernardo (Head of Design) ; David Cardoso (Head of Creative Production) ; Amy Moore (Graphic Designer) ;
Margarida Branco (Graphic Designer) ; Evann Nyack (Motion & Graphics Designer)
