Specimen Studio Visual Identity
Specimen Studio curates a living archive of restored scientific illustrations—blending historical accuracy with timeless visual appeal. The rebrand was driven by a strategic shift toward a more scholarly audience, moving away from decorative nostalgia to focus on scientific integrity and archival credibility.
Year
2025
Project Description
I designed and defined a brand identity system that repositioned Specimen Studio from a decorative print shop to a credible, science-led archive. The scope included:

  • Brand Strategy
  • Logo Suite: primary mark, alternate lockups, monogram
  • Typography System
  • Colour Palette
  • Stock Library: photo & video
  • Brand Guidelines
  • Product Design: E-Commerce Website
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